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LESSONS FOR MAD AVE FROM WALL ST; Take risks and change your business model to connect with consumers, but don't get greedy.

• Authors : Dan, Avi

• Source: Advertising Age. 2008, Vol. 79, Issue 37, pages. 17

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THE AGENCY-SELECTION PROCESS NEEDS FIXING NOW; It must become more than a transaction if marketers are to reap better results.

• Authors : Dan, Avi

• Source: Advertising Age. 2008, Vol. 79, Issue 26, pages. 18

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CMOs, GET READY FOR A ROCKY RIDE; HOLD ON TIGHT: The looming recession will test marketing leaders as never before.

• Authors : Dan, Avi

• Source: Advertising Age. 2008, Vol. 79, Issue 4, pages. 19

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The key to luring talent? Social activism.

• Authors : Dan, Avi

• Source: Advertising Age. 2007, Vol. 78, Issue 43, pages. 51

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AGENCIES MUST WAKE UP TO A DIFFERENT BUSINESS MODEL; OUT OF THE PAST: Changes in compensation, communication at core of needed evolution.

• Authors : Dan, Avi

• Source: Advertising Age. 2007, pages. 18

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TRANSCEND FUNCTION AND FOCUS ON THE VISUAL.

• Authors : Dan, Avi

• Source: Advertising Age. 2006, Vol. 77, Issue 10.

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LETTERS TO THE EDITOR.

• Authors : Kelly, Pat¹; Dec, Ken²; Kessler, Joel³

Subjects: *LETTERS to the editor; *DRUG advertising; *PHARMACEUTICAL policy

• Source: Advertising Age. 4/25/2005, Vol. 76 Issue 17, p32-32. 1/2p.

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